Founded in 2000 as Amorepacific’s flagship eco-brand, Innisfree revolutionized sustainable beauty by establishing organic farms on Jeju Island to source its signature ingredients: green tea (from 300-year-old tea trees), volcanic clusters (harvested from Hallasan Mountain), and orchid extracts (grown in pesticide-free greenhouses). The brand’s proprietary “Green Tea Seed Oil Extraction Technology” preserves 89% more antioxidants than conventional methods, as validated by the Korea Food Research Institute. Innisfree became the first global beauty brand to implement a “Bottle Return Program” where customers receive discounts for returning empty containers, recycling over 8 million units since 2018.