Launched in 2021 under Kolmar Korea’s sustainability initiative, Freemay sources its hero ingredient—green tea—from Boseong’s fog-covered plantations, where leaves harvested at dawn contain 20% more theanine due to unique microclimate exposure. The brand’s waterless formulations save 3 liters of water per product compared to industry averages, while its cleansing oil uses emulsifiers derived from upcycled rice bran oil, a byproduct of Korea’s traditional liquor industry. Freemay’s manufacturing schedule runs from 10 PM to 6 AM to reduce energy grid strain, and its “”1 Product = 1 Meal”” program has donated over 200,000 meals to the Korean Food Bank. Holding both Vegan Society and Leaping Bunny certifications, the brand sends employees to volunteer at organic tea farms during harvest season.
Koop is a Korean skincare and beauty brand dedicated to clean, effective, and fully transparent skincare. We believe skincare should be simple, science-backed, and free from unnecessary guesswork.
Email us at support@hellokoop.com
