Founded in 1985, Etude is a South Korean beauty brand that has become synonymous with fun, playful beauty. Known for its colorful packaging and trendy products, Etude’s “Playful Beauty” philosophy is evident in its fun product names and packaging, often incorporating bright colors, cute designs, and even limited-edition collections. Etude pioneered cushion compact technology and collaborated with Seoul National University Hospital to develop the SoonJung line for sensitive skin.
Koop is a Korean skincare and beauty brand dedicated to clean, effective, and fully transparent skincare. We believe skincare should be simple, science-backed, and free from unnecessary guesswork.
Email us at support@hellokoop.com
