As Korea’s first EWG Verified brand (2018) under WISHTREND, Beplain utilizes military-grade Moisture Retention Effect (MRE) technology originally developed for burn victims. Their Cicaful Ampoule contains 84.29% cica extract—the highest concentration in K-beauty—and is packaged in UV-blocking violet glass to preserve potency. All products maintain a strict pH below 5.5 and are tested on over 1,000 sensitive skin volunteers before launch.
Koop is a Korean skincare and beauty brand dedicated to clean, effective, and fully transparent skincare. We believe skincare should be simple, science-backed, and free from unnecessary guesswork.
Email us at support@hellokoop.com
