Launched in 2020 by HAYAN Corporation (parent company of COSRX), Anua specializes in heartleaf (Houttuynia Cordata) extracts sourced from organic farms in Jeju Island. The brand’s Redness Zero Complex combines 77% heartleaf with panthenol and madecassoside, clinically proven to reduce irritation in 98% of users within 72 hours. Their TikTok-famous Cleansing Oil uses a patented solid-to-oil technology that melts upon contact with skin, removing waterproof makeup without emulsifiers.