Beauty of Joseon

Reviving the 1795 “Uigwe” royal beauty manuscripts, this brand authentically recreates Joseon Dynasty formulations with modern validation. Their Dynasty Cream’s 30% hanbang complex includes:- 120-day onggi-fermented ginseng (from Geumsan Mountain’s 50-year-old roots)- Heirloom Nonglutinous No.1 black rice (cold-milled to preserve GABA)- Green plum extract (pH-balanced to 3.8 for gentle exfoliation). Produced in a traditional hanok workshop in Insadong using ttaemiri stone grinding, which increases flavonoid bioavailability by 40%. The brand’s cultural archive houses 237 historical recipes, and their museum hosts annual “Joseon Beauty Symposiums” with Kyoto University researchers.