The Koop philosophy

Our mission is to be the most transparent beauty company in the world.

About Koop

Koop is a Korean skincare and beauty brand dedicated to clean, effective, and fully transparent skincare. We believe skincare should be simple, science-backed, and free from unnecessary guesswork.

What we put on our skin matters. That’s why every product comes with a full ingredient list and a breakdown of key ingredients—so you can make informed choices based on what your skin truly needs.

No hidden formulas. No marketing fluff. Just skincare that works.

Our Values

Radical Transparency

We believe you deserve all the information needed to make informed skincare choices. Not sure what an ingredient does? Explore our Ingredient Encyclopedia for clear, science-backed explanations—because knowledge is power.

Committed to Customers​

Your skin, your journey. Everything we create is designed with you in mind. We listen, learn, and evolve to ensure our products fit seamlessly into your routine and deliver real results.

Clean Without Compromise​

Safe, effective, and cruelty-free. We meticulously select every product and ingredient to meet our clean beauty standards—free from unnecessary additives, always cruelty-free, and designed for healthier skin.

Ingredient Focused

Skincare made simple. Ingredient lists can be overwhelming, so we break them down for you. We highlight what’s inside, why it matters, and how it benefits your skin—because you deserve to know exactly what you’re putting on your face.

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